Buy quality backlink can help boost your search engine rankings, but only if they’re of high quality and relevant. Google is constantly evolving its algorithms to pick out manipulative link building schemes and penalize them.
What is link building in SEO for beginners?
But what can you do to dodge this penalty? There’s a strategy you can follow that will get you the links you need without affecting your search engine rankings.
The first step is to find a company or SEO expert who can earn you the links. This means working with a link building agency who’s already built relationships with content publishers, website editors, and journalists to land you editorial mentions on their sites or articles on high-quality websites.
Look for link building case studies and testimonials: if an agency has worked on many clients, it shows they know what they’re doing. It’s also important to check out their website: a reputable agency should have lots of good links and plenty of traffic.
Avoid suspiciously low prices: a link building service’s prices should reflect the value they deliver, not just the cost of their services. If an agency charges cheaply, it’s probably a sign they aren’t very experienced.
Run a backlink-quality checklist: If a site’s Domain Authority (DA) and Domain Root (DR) are too low, it’s likely they’re spammy. It might also have sudden drops in traffic or spammy keywords, so it’s a good idea to run a site through a tool like SERPstack before getting a link.